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Basics Concepts of a Green Business and Marketing Plan

Success in business and the environment features business leaders implementing eco-friendly practices. Merging your company with environmental factors can build a sustainable operation. 

This article includes ecopreneurship inspirations and an outline for building a green business and marketing plan to help you understand the importance of having eco-friendly operations.

1. Understand Ecopreneurship

Ecopreneurship promotes environmental quality, socially-conscious processes, and proper natural resource utilization. As an ecopreneur, you achieve this by working with the government, corporations, and communities.

To become an ecopreneur, look at your business through a green lens. Such activities include:

  • Acquiring grants and loans. Be ready to commit to seeking donations, grants, and sponsorships that prompt your company, community, and environment.

  • Reduce expenses. Minimize finances wasted on non-essential business products and services.

  • Diversification. Use diversification as a tool for your business's corporate social responsibility.

2. Research Existing Green Businesses

Investigate existing green companies to help you identify exploiting a niche as a business opportunity and understand how to handle the tough conditions your business may face. Employ startup founders as counselors to help you align your goals and meet sustainability laws.

Examples of companies you can learn from include Fairphone, Markta, and Startup Gurus. Bas Van Abel, the founder of Fairphone, states that environmentally-conscious companies are challenging to keep up with as they are the instrument of change. You will require diverse skills and relentless commitment to your long-term goals until you succeed, which you can learn from.

3. Reduce Your Carbon Footprint

Your carbon footprint measures how much your business generates greenhouse gasses (GHGs). According to the UNEP, the GHGs businesses generate is the greatest contributor to global warming.

A green business has a lower carbon footprint than businesses that lack sustainability goals. The Environmental Protection Agency (EPA) has a carbon footprint calculator that you can use to determine your carbon footprint.

Make changes by going paperless, implementing sustainable energy management, and using green products. For example, communicating with your employees allows you to teach them ways to compress the large PDFs into smaller files that are easier to send to reduce your energy use. There are easy tools where you can compress PDF​ files online.

4. Collaborate with Other Green Companies

The decision of ecopreneurship means being ready to embrace similar companies. Researchers have suggested using a circular economy where businesses outsource operations such as standardization, repairs, and refurbishment.

Instead of setting up a standalone business, you align yourself to a circular economy to support each other. An example is collaborating with a phone company to offer recycling and reselling services.

5. A Green Business and Marketing Plan

A business and marketing plan are tools to request your business's funding. A green marketing plan accomplishes this by showing investors and consumers how your business intends to make money through environmentally-conscious principles. For example, your vision plan should communicate what your company is passionate about and how you will create a meaningful impact.

The marketing plan is an opportunity to convince your target market how you have used sustainability to differentiate your business. Some suggestions include social inclusion, environment inclusion, and profitability.

How Do You Get Started?

There are many ways you can start a sustainable process. Use the above "greenprint" to take the major steps to create a sustainable business.

Consider joining a local chamber of commerce to begin your sustainable entrepreneurship and benefit from ecopreneurship memberships, opportunities, and benefits.

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